Why brick-and-mortar stores will remain a key channel for eCommerce in Nigeria

Prior to the Yudala-Konga marriage that followed the acquisition of the latter by Zinox Group, Yudala maintained the highest number of brick-and-mortar stores in the nation’s eCommerce industry.

These physical stores would definitely end up being of great advantage to the new Konga brand.

Zinox Group initially maintained that both companies would not be merged but as of May 1,…

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