Otigba: The experiment that grew into a tech market

Otigba: The experiment that grew into a tech marketOtigba has been a powerfully disruptive phenomenon. The market forces in there helped to democratise the sales of technology products in Nigeria. They discovered the power of media advertising early and took the competition from the streets of Ikeja to the newspapers. Listing prices of computer products in the Nigerian dailies had a profound effect on the industry as a whole. The entrepreneurs at Otigba sensed the boom that was coming after cybercafes became ubiquitous in Nigeria and positioned themselves for it. They found cheaper sources for products and the technology industry benefited from it as a whole.

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