Nigeria: Struggle for Subscribers Divide Multichoice, Startimes Along Strategy Line

Multichoice and StarTimes, two major pay-TV providers in the country have thrown up various marketing stunts to retain and recruit prospective subscribers. The strategies employed by Multichoice was the DSTV Thank You programme to appreciation its subscribers across the rest of Africa – excluding South Africa.

The programme is designed for Multichoice subscribers to get access to additional TV channels for free, if they remained subscribed for at least three months. Among the channels to be enjoyed include Zee Bolly movies, Viasat Life and AfricaXP’s, a new male-focused Trigger channel – offered for free to subscribers in various African countries. Multichoice also said there will also be a “monthly airtime bonuses.

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