Nigeria slashes second level .ng registration cost by 97%

According to an article on This Day Live, Nigeria Internet Registration Association (NIRA), the registry for .ng domain names, has reduced the price of registering a second level .ng domain name by 97% to NGN 15,000. That is equivalent to about $95 USD.

Updated List of NiRA Accredited RegistarsPreviously, the group had been charging NGN 500,000, or $3,165 per year, for a second level .ng registration.

But it actually used to cost a lot more than that. When NIRA started offering second level domains, it offered to sell a five year registration outright for NGN 7.5M, or $47,450. It offered reduced pricing of NGN 3.0M for domains that matched trademarks.

Some companies took NIRA up on the offer. Google registered four domains while Microsoft picked up Bi.ng.

But the This Day article says that only 32 second level .ng domains were registered, and only two of those were registered by companies in Nigeria.

The Chief Operating Officer of NIRA, Mr. Ope Odusan, who gave the information, told THISDAY that NIRA later discovered that most Nigerians preferred the .ng top-level domain name directly, instead of the .com.ng domain name. He added that they however complained that the N500, 000 per year, which amounted to N6 million in five years, was exorbitant for them.

Gee, really?

Third level .ng domains, such as name.com.ng, are available for around $15 per year.

However, since the price reduction took effect on April 16th, 2013,  there have been a spike in registrations, even at a price that is relatively high for a second level domain registration.

About 1,700 second .ng domains have been registered till date.

Judging by the 85 .ng listings on Sedo, a lot of these registrations are probably domain hacks ending in .ng. Some of the domain hacks listed for sale include sla.ng, roofi.ng, and uploadi.ng.

Some people listing domains on Sedo are asking prices in the 10,000 EUR range.

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