Category: Culture

5 product marketing lessons from bus marketers in Lagos

Featured image: Bankole Oluwafemi (cc) I learnt some of the lessons that have improved my marketing skills from a very unusual place. It was when I commuted on a TATA public bus popularly called Ise Oluwa. An Ise Oluwa bus. Credit: Wole Ogunlade These Ise Oluwa buses are poorly-ventilated and are not the most comfortable way to travel Read More

‘How Lagos can become smart city with technology’

‘How Lagos can become smart city with technology’

With the drive to make Lagos a ‘Smart’ city now more intense than ever, the state handlers have been urged to push the vision with all enthusiasm and needed policies. According to experts at the International Conference tagged: ‘Towards a Smart City’, as part of the Lagos at 50 celebrations, the Governor Akinwunmi Ambode led Read More

Nigeria: Struggle for Subscribers Divide Multichoice, Startimes Along Strategy Line

Nigeria: Struggle for Subscribers Divide Multichoice, Startimes Along Strategy Line

Multichoice and StarTimes, two major pay-TV providers in the country have thrown up various marketing stunts to retain and recruit prospective subscribers. The strategies employed by Multichoice was the DSTV Thank You programme to appreciation its subscribers across the rest of Africa – excluding South Africa. The programme is designed for Multichoice subscribers to get Read More

Startup Profile: Lara — get step-by-step public transportation directions to any destination

Startup Profile: Lara — get step-by-step public transportation directions to any destination

Public Transportation data is not publicly available anywhere in Lagos, and even most cities in developing countries, due to the fragmented system of public transit within these regions. Often times, people have to rely on Google Maps to find their way around. But even Google Maps, and most other foreign mapping services, do not have Read More

Why we should all be scared of our smartphones

Why we should all be scared of our smartphones

Everyone on social media is dying to see your beautiful picture so people mindlessly take selfies even in dangerous conditions. Multitasking is the way to go, so it is okay to add driving to your numerous app list. What is the next hot political debate? We have all become journalists and analysts, let us trash Read More

Can Nigerians do without DSTV?

Can Nigerians do without DSTV?

On Saturday, 1st of April 2017, Nigerian DSTV users were hit with a shocking announcement revealing the increase in subscription charges of every DSTV package by five percent with effect from 1st May 2017. This marks the fifth time DSTV is increasing its subscription fee in Nigeria since its inception in 2009. From the information Read More

Payporte announces suspension of Payment on Delivery

Payporte announces suspension of Payment on Delivery

Before now, the founder and CEO of Payporte, Eyo Bassey, once hinted in an interview with Techpoint that the company would be done with the payment model by end of December 2016 but it’s quite surprising that it has taken several months after to effect it. Perhaps the unfortunate incident involving the death of a Read More

DStv and GOtv subscribers will pay more from May 1st

DStv and GOtv subscribers will pay more from May 1st

Currently, Nigeria is facing a harsh economic conditions — a recession. One would think that with Nigeria’s patronage (Multichoice has the largest number of subscribers in Nigeria), they would review the bouquet prices downwards. DStv’s current price increase in spite of the present unfavourable economic conditions may suggest insensitivity and partiality knowing that it had Read More

Safi.ng is Providing On-demand Laundry Services Across Lagos, Nigeria

Safi.ng is Providing On-demand Laundry Services Across Lagos, Nigeria

In a city like Lagos, the week days are always extra busy for many Lagosians. They spend their mornings in traffic, afternoons/evenings at work, and most part of the evenings back in traffic. When the weekend arrives, there’s so much to do at home, and any Lagosian would gladly embrace an opportunity to give out Read More

Tricycle, Mini Vehicle App for Launch in Lagos

Tricycle, Mini Vehicle App for Launch in Lagos

Lagos State transportation system is set to witness another revolution as an IT firm, Matatu has concluded plans to launched a Tricycle and Mini Vehicle mobile application across the state. The App called ‘Matatu’ is designed specifically to enable passengers book tricycle, popularly known as ‘Maruwa’ and mini vehicles from the convenience of their mobile Read More

This Startup is Helping Lagosians in Nigeria to Pay Their House Rents

This Startup is Helping Lagosians in Nigeria to Pay Their House Rents

In Lagos especially, more than half of the population stay in rented apartments, and property owners are getting creative, providing different options that suits individual/family needs. From flats of 2-4 bedrooms, to one-room apartments; where they share bathrooms and kitchen with other house occupants and the ones that are termed self-contain; where the renters have Read More

Jobberman Best 100 Companies to Work For in Nigeria 2016

Jobberman has reviewed the list of the best places to work in Nigeria to provide a comprehensive rating of employee satisfaction and commitment to different employers in Nigeria. The 3rd Annual Jobberman Best 100 Companies To Work For focused on identifying, recognising and celebrating top employers in Nigeria, as rated by employees and professionals. The Read More

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