5 product marketing lessons from bus marketers in Lagos

Featured image: Bankole Oluwafemi (cc) I learnt some of the lessons that have improved my marketing skills from a very unusual place. It was when I commuted on a TATA public bus popularly called Ise Oluwa. An Ise Oluwa bus. Credit: Wole Ogunlade These Ise Oluwa buses are poorly-ventilated and are not the most comfortable way to travel… Read more 5 product marketing lessons from bus marketers in Lagos

Nigeria: Struggle for Subscribers Divide Multichoice, Startimes Along Strategy Line

Multichoice and StarTimes, two major pay-TV providers in the country have thrown up various marketing stunts to retain and recruit prospective subscribers. The strategies employed by Multichoice was the DSTV Thank You programme to appreciation its subscribers across the rest of Africa – excluding South Africa. The programme is designed for Multichoice subscribers to get… Read more Nigeria: Struggle for Subscribers Divide Multichoice, Startimes Along Strategy Line

Startup Profile: Lara — get step-by-step public transportation directions to any destination

Public Transportation data is not publicly available anywhere in Lagos, and even most cities in developing countries, due to the fragmented system of public transit within these regions. Often times, people have to rely on Google Maps to find their way around. But even Google Maps, and most other foreign mapping services, do not have… Read more Startup Profile: Lara — get step-by-step public transportation directions to any destination

Can Nigerians do without DSTV?

On Saturday, 1st of April 2017, Nigerian DSTV users were hit with a shocking announcement revealing the increase in subscription charges of every DSTV package by five percent with effect from 1st May 2017. This marks the fifth time DSTV is increasing its subscription fee in Nigeria since its inception in 2009. From the information… Read more Can Nigerians do without DSTV?

DStv and GOtv subscribers will pay more from May 1st

Currently, Nigeria is facing a harsh economic conditions — a recession. One would think that with Nigeria’s patronage (Multichoice has the largest number of subscribers in Nigeria), they would review the bouquet prices downwards. DStv’s current price increase in spite of the present unfavourable economic conditions may suggest insensitivity and partiality knowing that it had… Read more DStv and GOtv subscribers will pay more from May 1st

Safi.ng is Providing On-demand Laundry Services Across Lagos, Nigeria

In a city like Lagos, the week days are always extra busy for many Lagosians. They spend their mornings in traffic, afternoons/evenings at work, and most part of the evenings back in traffic. When the weekend arrives, there’s so much to do at home, and any Lagosian would gladly embrace an opportunity to give out… Read more Safi.ng is Providing On-demand Laundry Services Across Lagos, Nigeria

Tricycle, Mini Vehicle App for Launch in Lagos

Lagos State transportation system is set to witness another revolution as an IT firm, Matatu has concluded plans to launched a Tricycle and Mini Vehicle mobile application across the state. The App called ‘Matatu’ is designed specifically to enable passengers book tricycle, popularly known as ‘Maruwa’ and mini vehicles from the convenience of their mobile… Read more Tricycle, Mini Vehicle App for Launch in Lagos