A Case Study of e-Commerce In Nigeria: Why It Pays To Own A Shop Online!

I have previously written about the rise of e-Commerce in Nigeria and how you can profitably take part, so in case you missed out, you can read it here.

Consider this a follow-up article as I will be sharing with you first hand my own experience of how I made close to a million naira within 3 months of owning a shop online!

How It All Began…

My first experience with e-Commerce was selling my business consulting and internet marketing services through my blog naijapreneur.com

Then in January 2013, I came across Kaymu while it was still in its early stages trying to break her way into the Nigerian eCommerce terrain. It didn’t take me long to see the market potentials of such a platform where sellers can be connected to over 60 million Nigerians online. I instantly became a kaymu evangelist. This is partly due to my passion for entrepreneurship development in Nigeria and my successful experience with e-Marketing.

My 1st Month Selling Online

I own a boutique business where I sell both male and female clothing and shoes. So I decided to create my own shop online to test run kaymu and listed the shoes on the platform, this was in February. Oh and if you are wondering why I listed only shoes and left out the clothes? Well, shoes are far easier to snap than clothes. Before the month ended, I was able to sell one shoe despite 5 orders, only one buyer followed through to pickup and paid cash –N3000. This wasn’t so bad since Kaymu opened to the public in February.

 My 2nd Month Selling Online

Towards the end of February, I decided to expand my shop on kaymu to sell in another promising category other than fashion –phones and tablets. Since I didn’t sell phones and tablets, this was made possible by one of my e-Marketing clients who proposed a partnership. I help sell their phones and tablets online through kaymu and earn commissions on every sale.

So because of this collaboration, in March I sold one Blackberry Z10, an iPad4 and a Tommy Hilfiger shoe for a total of N223,000. Not bad huh?

My 3rd Month Selling Online

April was the best month ever, all of the marketing initiatives where falling into place and people were becoming more confident in the brand due to the number of successful deliveries and safe transactions recorded. So in April, I sold 7 Smart phones and 5 male shoes for a total of N613,547!

The total?

February – N3000

March – N223,000

April – N613,547

Total = N839,547

 

Why It Pays To Sell Online

  • ecommerceBesides the number one obvious fact that you get to reach a whole lot more people through an online shop, the most significant reason for me is the 24hrs 7days a week operational nature of an online shop. There’s practically no closing time online, you can be making sales while you sleep!
  • Reducing overhead costs is one other reason why selling online is so super smart. You don’t have to bother about shop space, on the internet there’s unlimited shelf space. The amount of items you can sell is unlimited. As you just saw me explain, I expanded from just selling male shoes to selling smart phones and tablets and it didn’t cost me additional rent!
  • And my personal favorite, growing your brand has never been easier. Online you connect with millions of people you would never have been able to sell to offline. And the bonus part, they become your customers as well not just kaymu’s customers because they buy from you directly not from kaymu.
  •  Safe transactions is another advantage you get by selling on kaymu. Unlike other free classified sites, kaymu is much more than a free classified site. It is an actual e-Shopping mall where you can buy from so many trusted retailers who have physical shops offline. On Kaymu, you are buying from real businesses not just some random individual who has something to dispose.

Over to you

You’ve read my story and as many naijapreneurs have come to know me for, I hardly share what I haven’t personally applied. My own approach to marketing is simple; “don’t tell people what you will do, show them what you’ve done. Why? Because results sell faster than words!”

If this isn’t sufficient proof that Nigeria is in the early days of a heavy e-Commerce boom, then you can choose to ignore this article. But if you are among the few wise ones, you will get in now while many are still contemplating and begin to reap the rewards of selling online. Here’s an invitation, click here to start!

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