The Return of WWW

The use of “www” in website addressing will make a comeback with new top level domain names.

Type in any correctly configured domain name and you don’t need to include www. Technically www is merely a subdomain, that is why you usually see ads that just promote something like instead of People know it’s a web address because of the .com.

Is it necessary to include www because many people don’t recognize, say, as a web address?

As hundreds of new top level domain names come online over the next few years I think we’ll see a resurgence in the use of www when people display a web address. If you just saw a truck that had on the side you might not think it’s a web address — much like I did a double take when seeing on a billboard. People get that. Well, they’re more likely to get that than

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