Jumia takes a go at MallforAfrica with launch of Jumia Global

For several years, Africans used to send family and friends to shop for them whenever they traveled overseas, by sending them an item or two on Amazon or eBay.

Later, hundreds of sites sprouted across cities to help buyers in Africa buy just about anything from hundreds of overseas eCommerce stores and have it delivered back home either in Accra, Lagos, Nairobi or in between. Sites like

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