How to Get Customers to Use Your Mobile App

How to Get Customers to Use Your Mobile App

How to Get Customers to Use Your Mobile App

Speaking ahead of the Gartner Symposium/ITxpo in Cape Town in September, Gartner research VP, Olive Huang, looks at how companies struggling to get customers to engage with their mobile apps should rethink their mobile customer experience (CX) strategy.

Think about what’s on the home screen on your phone — probably email, photos, weather…

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