How GIGM became the most tech-driven bus transportation company in Nigeria

Intercity bus transportation is still a largely unregulated and unstructured industry in Nigeria. As such, the barrier to entry is so low that anyone with the resources to acquire a few rickety second-hand buses, secure a spot by the roadside or under a bridge and offer cutthroat fares can get into the business.

A by-product of this ‘anyhowness’ is that customer service and…


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