In publishing you have either of two customers, the reader or the advertiser. The age old adage of “you can’t serve two masters” held true a number of times when brands who advertised with us would contact us to change negative content in an article we’d have written about them. Knowing who we are, we’d turn them away, but this made for a difficult discussion when we’d go see the exact same person for an advertising booking (if we made it past the door).

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